Organic online social marketing is a fantastic way to reach your target audience. It’s free, and it’s easy. Your customers are already on social media, so why not be there too? 

Organic means “natural,” “unprocessed,” or “unaffected by human action.” In the world of social media marketing, organic simply means getting traffic from search engines through good old-fashioned SEO (Search Engine Optimization). 

But where do you start? 

You can start by sharing behind-the-scenes stories, recipes, and product highlights. 

This will help you showcase the unique aspects of your brand, build trust, and foster meaningful connections with your target audience.

For example, Brew Dr. Kombucha uses its Instagram platform to share creative recipes that incorporate their kombucha flavors into cocktails. They regularly post videos and stories of beautifully crafted cocktails along with the recipe details in the captions.

It not only helps them display their product in action but also helps them create a stronger connection with their followers.

To further connect with your audience, you can also share user-generated content and encourage your customers to post about their experiences with your products, creating social proof and driving organic reach.

Another effective strategy is to leverage the power of storytelling. Share the story behind your brand, including your values and the team behind your products. This humanizes your brand and resonates with consumers who are seeking authentic and meaningful connections with the companies they support.

Take Siete Family Foods, for example. This brand makes grain-free tortillas, chips, sauces, dips, and seasonings inspired by Mexican-American cuisine

They routinely feature their family members, founders, and team members in its posts and stories.

Here are some more tips to give your organic social media marketing a headstart:

• Choose Your Platforms Wisely: You don’t need to be on every platform possible. Pick the ones where your target audience is hanging out, and then build from there.
  
  For the food and beverage industry, some of the most suitable social media channels are:
  
  
• Instagram: Ideal for visually showcasing products and engaging content.
• Facebook: Diverse user base and advertising options for brand awareness.
• Pinterest: Great for recipe sharing and product inspiration through visual pins.
• YouTube: Effective for sharing cooking tutorials, recipe videos, and behind-the-scenes content.
• TikTok: Popular among younger demographics and provides an engaging platform for creative food-related videos.
• Twitter: Platform for engaging with the audience, sharing updates, and participating in conversations.
• Create Quality Content: People don’t want to see a bunch of ads on Facebook or Twitter – they want to see content that interests them, whether it’s recipes, videos or posts about local events taking place around town!
• Share Other People’s Content: This one seems counterintuitive at first glance, but sharing other people’s content can actually help you build relationships with influencers in your industry and expose your brand to new audiences who may not have heard of you before. 
• Engagement is key in organic social media: Respond to comments, messages, and mentions promptly to show that you value your audience’s input and are actively listening. Encourage conversations, ask questions, and run contests or giveaways to boost engagement and foster a sense of community.

Pro Tip: Use social media analytics tools provided by the platforms to track the performance of your posts, understand your audience’s preferences, and refine your content strategy accordingly.