Take a moment and reflect on why you decided to start your own business in the first place. 

• Do you want to be your own boss?
• Are you tired of climbing the corporate ladder?
• Do you have an incredible recipe that you want to get out into the world?
• Do you want more flexibility over your schedule?
• Do you have an idea and want to turn that into reality?
• Do you come from a family of entrepreneurs?
• Do you see this as a way to make a lot of money?
• Create a legacy to pass down to your children?
• To prove to yourself that you can build a successful business?

Be honest. 

These usually break down into a few core values

• Self determination
• Financial independence 
• Helping the world 
• Problem solving

Your WHY is your North Star. As you build your company, you’ll constantly have outside forces distracting you from living that value. Always keep your WHY at the front of your mind and use it to make decisions on how you will run and grow your business. 

You should actually write down your WHY in a few sentences and post it on your desk, computer, or somewhere you’ll see it everyday. Throughout this journey you’ll be forced to make thousands of decisions, and it’s important to keep your WHY front and center when making every one of them to stay centered.