Your vision is the big, audacious goal that you’re pursuing, which might take a lifetime to achieve. Your mission on the other hand, is what your company is doing right now to work towards that vision. 

TeaSquares mission:

“We fuel your passions through functional products that help you stay focused”

Mission Examples:

”We create healthy baby products so that mom can feel good about what she’s giving to her kids.”

“Make delicious, plant-based dairy products as a sustainable alternative to dairy.”

“Produce convenient and accessible Indian foods that can be combined into delicious home cooked meals.”

The road to building a CPG brand is very long and winding. Along the way I can almost guarantee that you’ll find yourself lost and looking for direction. During those moments fall back to your Personal WHY and Company Vision / Mission to help you make every decision.