Back to Foodbevy Guide to Building a Food or Beverage Business Building a CPG brand is hard, like really hard. This guide is your go-to resource that covers *almost* everything for scaling your business. by Jordan Buckner, Foodbevy Sign up to get news and resources for building your CPG Brand Submit Section 01 Start Here The Spark How the Industry Works Finding Your Why Company Vision Company Mission Elements of Building a CPG Business The Spark How the Industry Works Finding Your Why Company Vision Company Mission Elements of Building a CPG Business Section 02 Starting the Business Introduction Choosing a Business Entity Business Incorporation and Licenses Operating Agreement Co-Founders and Early Team Introduction Choosing a Business Entity Business Incorporation and Licenses Operating Agreement Co-Founders and Early Team Section 03 Creating Your Product Product Market Fit Start with a Customer Problem Anatomy of a CPG Product Category Norms Product Development Certifications Ingredient Sourcing Product Packaging Cost of Goods Sold Pricing and Margins Market Research and Testing Product Market Fit Start with a Customer Problem Anatomy of a CPG Product Category Norms Product Development Certifications Ingredient Sourcing Product Packaging Cost of Goods Sold Pricing and Margins Market Research and Testing Section 04 Building a Brand What is a Brand? Brand Naming Positioning Statement Values Brand Design Packaging Design Sustainability What is a Brand? Brand Naming Positioning Statement Values Brand Design Packaging Design Sustainability Section 05 Manufacturing The Spark How the Industry Works Finding Your Why Company Vision Company Mission Elements of Building a CPG Business The Spark How the Industry Works Finding Your Why Company Vision Company Mission Elements of Building a CPG Business Section 06 Sales Getting Started with Sales Farmer’s Markets E-commerce Amazon.com Conventional Grocery Natural Grocery Independent Grocery and Retail Getting in Front of Buyers Foodservice Instacart Brokers and Sales Agencies Getting Started with Sales Farmer’s Markets E-commerce Amazon.com Conventional Grocery Natural Grocery Independent Grocery and Retail Getting in Front of Buyers Foodservice Instacart Brokers and Sales Agencies Section 07 Distributors Getting Started with Distributors Regional distributors UNFI KeHE Distributor Deductions and Chargebacks Getting Started with Distributors Regional distributors UNFI KeHE Distributor Deductions and Chargebacks Section 08 Marketing Getting Started with Marketing Online Marketing Channels The Ultimate DTC Marketing Funnel In-Person Marketing Channels Retail Promotion, Demos, and Tradespend Merchandising Getting Started with Marketing Online Marketing Channels The Ultimate DTC Marketing Funnel In-Person Marketing Channels Retail Promotion, Demos, and Tradespend Merchandising Section 09 Financing Getting Started with Financing Accounting Creating a Financial Business Model Cash Flow Management Debt Financing Equity Financing Equity Crowdfunding Getting Started with Financing Accounting Creating a Financial Business Model Cash Flow Management Debt Financing Equity Financing Equity Crowdfunding Section 10 Operations Getting Started with Operations Building a Team Inventory Management Freight Warehousing and 3PLs Getting Started with Operations Building a Team Inventory Management Freight Warehousing and 3PLs Section 11 What’s Next Closing Thoughts Closing Thoughts
